Time to find a new shampoo brand. The hair care company Pantene is now pushing LGBTQ propaganda with its products. The brand that became famous for a classic 1980s commercial featuring an attractive woman looking into the camera and saying, “Don’t hate me because I’m beautiful,” has now hopped on the trans agenda that erases women altogether to promote “transgender visibility.”
Pantene’s new commercial features lesbian parents Ashley and Ellie and their gender dysphoric child Sawyer. Sawyer is a biological boy who now says he is a girl.
Ashley: Sawyer is an old soul. She is our spunky and creative kiddo. Sawyer also happens to be a transgender girl. I remember the first time she was out in the community wearing the clothing she wanted and her hair. And she kind of was herself. And that was the first day where I saw her. She has always been super gender creative and hair has been a big part of her transition. Once she told us that she identified as a girl, she immediately wanted to grow her hair out.
Sawyer: It made me feel good and confident, and it made my insides match my outsides.
Ashley: This was a kid who knew who she was from such a young age. And as a mom, you always worry about your kids being loved and accepted. So, I’m always telling Sawyer to never hide who she is, always be herself, never be afraid to step out and exist as the person who she is.
Sawyer: Our family motto is, “Everybody loves everybody no matter what path you follow. It means I can be who I am no matter what. It doesn’t matter because everybody loves me. My advice is just be yourself and don’t let anybody tell you who you are.
One wonders how genuinely supportive these radical mothers would be if Sawyer expressed himself as a traditionally masculine male. And why do those who supposedly oppose “gender constructs” always reduce the expression of womanhood to outward features like hair?
Pantene posted this advertisement on twitter with the hashtag #BeautifulLGBTQ.
“Hair is a large part of our identity. And for LGBTQ+ youth like Sawyer, who choose to express themselves, their style, & their creativity through their hair style, it can help them feel seen. Catch up with Sawyer and her mom Ashley & see how this family is #BeautifulLGBTQ,” read the tweet.
The tweet was quickly ratioed with criticism for Pantene’s normalization of child abuse. A few commenters noted the absence of any father in Sawyer’s life. Father absence and family breakdown is a common denominator in many stories of transgender youth.
Pantene also published a paid article on Huffington Post by RYOT Studio promoting Sawyer’s dysfunctional family. “Sawyer’s confidence shines bright, and ultimately she hopes to give a little bit of it to young people who are having challenges in figuring out how to best present themselves in a world where the pressures of conformity can limit self-expression,” the article states. Do not tell the article’s authors about transgender “social contagion” directly attributable to social pressure.
Pantene has a series of ads on YouTube promoting the agenda of Gay, Inc. and transgenderism, in particular, under the hashtag #HairHasNoGender. Pantene is owned by Proctor and Gamble, the same company that created the insulting 2019 “We Believe” ad which portrayed men as inherently toxic. Procter and Gamble saw the value of the Gillette brand tumble after that.
Hopefully, Pantene products will now face the same financial fate as Gillette. Refusing to buy their products will send the company the message that healthy adults do not think child abuse is beautiful.